Luke has spent the last 7 years leading America's biggest and most iconic beer and vodka brands, at Pabst Brewing Company, and prior to that at Diageo. Over that time, Luke has utilized the power of events, experiences and sponsorships to put heritage brands back into popular culture, from Live Nation mega-festivals to grass-roots events, and has learned about the opportunities and challenges that brands face making the most of physical experiences.
Luke Atkinson Job Title Former CMO Company PABST BREWING CO
