With a marketing career that spans the realm of fast food giant McDonald’s to major ad agencies McCann North America and Campbell Ewald (as CMO at each), Barbara is best known for architecting brand and business solutions that change the destiny of a company. That, and rocking any number of pair of kickass shoes and handbags. Barbara built in-house marketing teams, and comprehensive marketing programs and business strategies for financial giants TMS and United Wholesale Mortgage, both realizing significant multiples in revenue growth. In the agency world, Barbara led the marketing and advertising for major brands, including 21 st Century Oncology, PNC Bank, Vanguard Mutual Funds, Johns Hopkins Medicine, TJ Maxx Corporation, Zipcar, World Gold Council, and many other nationally recognized companies. Is there any question it was time for Barbara to helm her own shop? We think not.
HIGHLIGHTS
• Stevie’s Female Executive of the Year 2020
• 50 Over 50 Female Powerhouse NEXT 2020
• HousingWire 2018 Women of Influence
• Esteemed Woman of Michigan, 2017
• Vista Maria’s Woman of Achievement, 2015
• Mortgage Professional’s Elite Woman in Mortgages, 2015
• Detroit Tech Town’s Top 100, 2015
• Adweek’s First Mover, 2013