Melinda V. Johnson is a senior marketing and strategy executive with 15+ years of building strong consumer brands and a passion for serving the needs of diverse, multicultural consumers and under-served populations. As a catalyst for growth and purpose-driven leadership, Melinda has brought her expertise in the beauty and personal care space to companies like Procter & Gamble, Johnson & Johnson, L’Oréal USA, and most recently Henkel Beauty Care.
Currently, Melinda is the Senior Director of Marketing for Henkel’s U.S. Hair business leading brand and go-to-market strategy, integrated marketing communication, and P&L management for the Schwarzkopf and göt2b brands. Prior to joining Henkel, Melinda was an AVP of Marketing at L’Oréal where she led omnichannel marketing strategies for the L’Oréal Paris brand at Target, as well as the business leader for the Softsheen-Carson portfolio of beauty & grooming brands designed for Black women & men. Melinda started her career at P&G where she focused on product innovation, global market expansion, strategic planning, shopper marketing, and advertising development across iconic brands like COVERGIRL, Clairol, Pantene, and Frédéric Fekkai and earned multiple ANA awards and a Gold Effie during her 9 year tenure.
Melinda holds a B.S. in Chemical Engineering from the University of Virginia and an MBA from the Marshall School of Business at the University of Southern California and currently resides in New Jersey.
Melinda Johnson Job Title Director of Marketing Company HENKEL