Jaclyn Murphy

Jackie Murphy is a strategist specializing in building purpose-driven brands and organizations. She partners with clients to embed purpose as a driver of strategy, differentiation, innovation and growth. She leads Edelman’s US Brand Purpose team and serves as Edelman’s global purpose lead for Unilever, helping to shape and advance its sustainable business agenda at the corporate, category and brand level. Her background spans corporate, brand, NGO and issues advocacy and she’s passionate about “purpose in action” - helping brands act on their purpose in ways that generate meaningful social, business and creative impact.