An astute sales and marketing executive, Paul Kelly has led creative and commercial teams for a variety of prominent media organizations. Starting his career in London, Paul moved to New York with Discovery Communications where he was responsible for innovative cross-platform marketing programs across their portfolio of digital and linear brands before joining Viacom. After a number of years leading integrated marketing teams for the MTV brands, he was appointed VP of Music Sales by then President Van Toffler, a new role designed to increase the monetization of franchise IP, social reach and digital products. Since leaving Viacom Paul has helped shape and actively scale the commercial strategy for a number of high-growth digital companies including AwesomenessTV, Team Whistle, Watchmojo and GoldieBlox.