As Senior Vice President Global Data Partnerships at The Trade Desk, Brenda oversees all aspects of The Trade Desk’s data partner ecosystem across targeting, measurement, CTV, identity, and retail partnerships.
Before she joined The Trade Desk, Brenda was Vice President, Global Agency Partnerships at
Oracle Data Cloud, a global business unit within Oracle. The unit focuses on helping the advertising industry’s largest brands and platforms create better outcomes using data and technology across targeting, measurement and contextual solutions.
Prior to it being acquired by Oracle, Brenda was at Datalogix from 2006 to 2015, where she was the General Manager of their CPG business. Brenda led the team responsible for providing targeting and measurement solutions to CPG brands, CPG retailers and the broader ad tech ecosystem, including walled gardens and DSPs.
Brenda holds a B.A. in quantitative economics from the University of California, San Diego and an M.B.A. from the Wharton School of the University of Pennsylvania.
Brenda Tuohig Job Title Senior Vice President, Global Data Partnerships Company THE TRADE DESK Connect via