Ludovic de Valon

Ludovic de Valon is the Head of Global Native & Brand Advertising Solutions for TikTok. In his role, Ludovic is in charge of global product strategy & commercialization for media solutions aimed at brand advertisers; as well as TikTok Native solutions for businesses. Ludovic’s main challenge is to deliver industry leading business innovations loved by TikTok users, creators, and advertisers. Prior to joining TikTok, Ludovic spent 8 years at Google in Europe and North America in roles spanning from global product, sales, strategy & operations. Ludovic also worked several years with the CPG industry in several European countries, specifically with Procter & Gamble where he held positions in media, digital, eCommerce, and marketing. Ludovic currently lives in Brooklyn, NY. he’s married to Marine and together they have two children: Mathis and Juliette.