David Fischer founded Highsnobiety in 2005 as a streetwear and subculture-focused passion blog, which has since evolved into a global media brand. Today, Highsnobiety sits amongst the most visited global sources on emerging trends and products in fashion, music, art and lifestyle. Through its curated editorial content, in-house content production agency, Highsnobiety+, and an e-Commerce platform, the media brand acts as a cultural liaison that connects brands with the next generation of style-conscious tastemakers and trendsetters.