Stephanie Smith is the Head of Talent Strategy for UTA IQ, the research, analytics and digital strategy division of leading global talent and entertainment company, United Talent Agency. In this role, Smith works closely with talent to build their cultural capital through data-informed strategies.
Smith is responsible for analyzing and packaging data surrounding clients’ online brands, enabling them to expand their audiences and unlock new business opportunities. Her work has directly resulted in multimillion-dollar outcomes for projects in television, publishing, and endorsements.
Smith also manages the IQ team’s relationships with leading social media and creator economy platforms. Through this relationship, she is responsible for tracking and forecasting trends in the changing social media and creator economy landscape to help clients strategically grow their audiences and create new revenue streams.
Beyond her day-to-day role at UTA, Smith is on the leadership committee for the UTA Unity Employee Inclusion Group that focuses on celebrating and amplifying the diverse set of voices within the UTA family to build community and foster mentorship across all levels of the agency.
Smith is a graduate of the University of Arizona, where she studied Marketing.
Stephanie Smith Job Title Head of IQ Talent Company UTA
