Susan Akkad

Susan is VP, Local and Cultural Innovation for The Estée Lauder Companies Inc. In her position she collaborates with the ELC’s 25+ brands and across geographies to develop and expand product and commercial innovation relevancy with global skins and cultures color, and Ageless consumers.

Susan began her career in cosmetics at Estée Lauder International in the Public Relations department in 1986. She left the company to work in the fashion industry and rejoined The Estée Lauder Companies in 1999 on the Clinique brand. She was Clinique’s VP of Global Treatment Marketing, a position she held for six years. Following Clinique, she became Vice President of Global Marketing at Origins. Prior to her current role, Susan was SVP of Global Communications and Artist Relations at MAC, overseeing communications strategy for MAC Cosmetics and the MAC AIDS Fund.

She is a frequent speaker on the subject of Cultural Marketing, Relevancy and Innovation at industry events and business schools.