Mark leads dentsu’s Economic Empowerment offering, a team dedicated to combating inequities within the media planning and investment process -- providing opportunities for brands to increase activity with Black owned and diverse owned media companies, from the established to the emerging. In this role, Mark drives the development and management of the supplier diversity program, shifting media dollars evenly to create a more equitable supply chain.
Mark has more than 20 years of experience developing and managing relationships to achieve awareness and deliver business opportunities to diverse owned media partners. Prior to joining dentsu, Mark served as Managing Partner and EVP Media Services at Professional Partnering Solutions, Inc. Mark began his career at Starcom/Leo Burnett working on numerous national and local clients and was instrumental in the creation and launch of the internal Local Investment Group that serviced the top 100 markets for the agency’s clients.
Mark A Prince Jr Job Title SVP, Economic Empowerment Company DENTSU