Anda Gansca is the co-founder and CEO of Knotch, a company revolutionizing the content marketing measurement space. Anda was born and raised in Transylvania and moved to the US to attend Stanford University where she earned a double major in Economics and International Relations. While at Stanford, Anda developed a passion for data analysis while also starting and growing three international non-profit initiatives. In 2012, Anda combined her passions for data analysis and building beautiful end user experiences to start Knotch. In 2015, Knotch was named one of the top marketing tech startups in the world by Cannes Lions & Unilever Foundry. Anda advises early stage startups on fundraising, product, strategy and hiring. She also serves as a mentor and judge for the Stanford incubator, StartX. She was recognized by INC as 30 under 30 in 2015.