Jane Clarke

As CEO and Managing Director, Jane is responsible for developing CIMM’s strategy, vision and overseeing day-to-day operations. An affiliate of the Advertising Research Foundation, CIMM is an R&D coalition of leading TV and video content providers, media buying agencies, advertisers, pay TV distributors, research and media technology vendors innovating in cross-platform media measurement and granular TV measurement. CIMM has launched game-changing proof-of-concept Pilot Tests for cross-media measurement; designed solutions for TV Data Interoperability & ID Resolution; and created objective reports on TV Attribution, Combining Smart TV and STB Data; Understanding Biases in Identity Data Matching; Standardizing Identifiers for Cross-Platform Tracking, and more.  Jane has more than 40 years’ experience in the media industry collecting and analyzing strategic insights into global consumers for Time Warner, Children’s TV Workshop and National Geographic.