In this session...
Digital Intelligence platforms, such as Media Monitoring, Social Analytics, Audience Insights & Influencer Discovery, have provided tools to the masses that were traditionally used by Consumer Insights & Research teams. Brands, Agencies, Governments, and Non-Profits have done their best using these platforms, but somewhere along the way, they forgot to ask the questions, “So What?” and “Who Cares?”
During our presentation, we will put the focus on how better insights drive business change.
What You'll Learn from This Session...
- Understanding how to make your insights from social and media monitoring relevant
- Driving value by asking “So What?” when providing insight-driven reporting
- Identifying Brand appropriate audiences through social media
