In this session...
More prevalent today than ever before is the convergence of sports and pop culture. The world’s leading sports properties are constantly finding new ways to authentically merge the hottest trends and content in entertainment with the goal of drawing interest into their own product from new fan communities. Claudine Lilien, SVP & Head of Global Sales & Partnerships at WWE, and WWE tag team The Street Profits, Angelo Dawkins and Montez Ford will discuss why seamless integrations are vital for driving meaningful and measurable results for brands.
What You'll Learn from This Session...
- Learn more about specific partnerships that have been successful in merging sports and pop culture and what that process looked like.
- Better understand how brands are leveraging their impact to forge a new connection with fans through pop culture.
- Importance of staying on top of trends to know where to insert a brand authentically to reach audiences across new verticals.
