In this session...
Hear how leading brands are navigating new consumer and media realities to deliver better connected marketing communications, and commerce experiences that deliver growth.
Join Jason Colon – OMD USA Head of Commerce and Growth Marketing, Lauren Roth - Beiersdorf Senior Media Manager, and DJ Perera - Boehringer Ingelheim Pharmaceuticals Director of Media Center of Excellence, for a discussion about the ever-changing commerce sector, and how brands strive for sales and business growth with evolving communication strategies that align with new consumer behavior.
What You'll Learn from This Session...
- Insights from leading brands on shifting consumer behaviors and expectations
- Innovative ways to leverage data to deliver breakthrough audience-led campaigns
- How advancements in media are reshaping the industry