In this session...
Glenn Ginsburg, SVP of Global Partnerships at Gen Z-focused influencer marketing agency, QYOU Media will showcase how QYOU Media’s longstanding partnership with Universal Pictures targeted families and mainstream audiences through TikTok. They had a unique approach, treating franchise IP like an influencer and tapping other influencers to join the fun. The session will feature case studies including two blockbuster features from Universal Pictures and DreamWorks Animation - Trolls World Tour and Croods 2: A New Age.
What You'll Learn from This Session...
- How to approach and leverage TikTok through the film lifecycle
- Best practices for working with emerging and established creators
- Delivering brand partner value
