In this session...
With a growing focus on diversity, inclusion and equity, more brands than ever are engaging with the LGBTQ+ community through new and innovative outreach. Research published earlier this year from Gallup found that between 2012 and 2020, the domestic LGBTQ+ population increased from 3.5% to 5.6%, an increase of 160%, and those numbers only go up each year.
Our panel will explore the ways in which advertisers and marketers can tap into the richness of the community through approaches that showcase its diversity while remaining both authentic and relevant. We’ll also share best-in-class tips to engage the LGBTQ+ consumer market through smart communications and campaigns that speak to the lived experiences of LGBTQ+ people from all walks of life.
What You'll Learn from This Session...
- Understand the LGBT community as consumers
- How to build a brand that speaks authentically to the LGBTQ community
- How to take the first step to reach the LGBTQ community
