Tracks Venues

In this session...

The role of advertising in culture today is no longer about simply telling stories, it's about bringing the truth to light. It’s about portraying the ways in which people are surviving and/or thriving and translating that into an insightful, compelling narrative.

In this session, you will hear from a panel of industry experts who will discuss some of the year’s most powerful work - from normalizing breastfeeding, to tackling vaccine hesitancy, to leaning into modern definitions of love - they will pull back the curtain to reveal the strategic approach, creative idea, and how to get this sort of work out into the world. View Less

What You'll Learn from This Session...

  1. Shift your advertising from storytelling to truth-telling
  2. How to craft a compelling narrative
  3. How to sell through this type of work

Presented with


Ambika Pai Chief Strategy Officer Mekanism
Kalen Thornton Chief Marketing Officer Gatorade
Melissa Hobley Global Chief Marketing Officer OkCupid
Ashley Allison CEO Turner Conoly Group

Event Details

Event Type Session

Track  Creative Concepts