In this session...
In just two years, the grocery category has been propelled to the forefront of the ecommerce industry. CPG brands are facing uncertainty as new shopping behaviors are formed. Through this period of massive disruption, the trusted Kroger brand is winning shoppers and shaping the next era of grocery commerce. With an engaging brand message, anytime/anywhere commerce, automated fulfillment centers, and innovative retail media platform - discover how the Kroger brand is building the future of grocery commerce.
What You'll Learn from This Session...
- Discuss the value of brand equity in building trust and maintaining lasting relationships between brands and consumers
- Discover how Kroger partners with CPG brand to enhance the customer shopping experience
- Learn how Kroger has evolved and continues to innovate to build the future of grocery commerce
