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In this session...

DTC brands have emerged as the darlings of e-commerce, but many still approach two key pillars - brand awareness and revenue growth - in silos. Rain the Growth Agency has cracked the code for approaching them together through Transactional Brand Building.

Bianca Reed, Rain the Growth Agency’s Vice President of Client Service, Inclusion Marketing & Valerie Kaplan, Chief Marketing Officer of Headspace, candidly discuss how a joint approach not only drives sales and generates awareness, but also builds true brand loyalists.

What You'll Learn from This Session...

  1. Explore how to merge brand awareness and revenue growth effectively through transactional brand building.
  2. Understand the need for measuring success differently for brand and conversion and the relationship between the two.
  3. Identify ways to turn your consumers into brand loyalists.

Presented with


Bianca Reed Vice President Client Service, Inclusion Marketing Rain the Growth Agency
Val Kaplan Chief Marketing Officer Headspace

Event Details

Event Type Session