In this session...
Brand loyalty is on the decline, especially for younger consumers. At the same time, the pandemic has forced people to reconsider their priorities, needs, and life goals overall. What are the biggest mindset shifts that we’ve seen, and how will they translate into new relationships between consumers and brands? This is a deep dive into the many ways consumer values have changed in the last year and how it's impacting brands.
What You'll Learn from This Session...
- Brand loyalty is on the decline.
- The curated self online is waning
- The YOLO economy is coming
- How will this translate into new relationships between consumers and brands?
- How is this mindshift impacting brands today and moving forward?
