In this session...
This past year, brands have been eager to move into the NFT space and create different avenues to engage with their fans and customers. During this session, leaders from the NBA and Dapper Labs, the creators of NBA Top Shot, will discuss how the experience came to fruition, why it has made such a strong connection with basketball fans, how it has helped influence player culture and what’s next, including the recent expansion WNBA moments to the platform.
What You'll Learn from This Session...
- How to leverage the NFT space to authentically connect with consumers
- Reframing our thinking - NFTs are not just about drops but social currency
- Driving fan engagement and fan reward
