In this session...
In an evolving media landscape and creator-first economy, it can be challenging for older brands to stay relevant. With the decentralization of media and growing number of storytellers and content creators, legacy brands like Cadillac and Buick have had to reimagine their marketing strategies to enage in the cultural conversation. By striking innovative partnerships with talent and leveraging entertainment companies as distribution partners, they've found success reaching new audiences and breaking through the clutter.
