In this session...
Ad Age & DAC Group: Earlier this year, leading global performance marketing agency, DAC, released an exclusive study with Forrester on how to build a truly seamless omnichannel experience—a critical ingredient to success that a staggering 85% of organizations struggle with. DAC joins us at Advertising Week—alongside Ad Age and special guest (x)—to discuss how organizations can lay the building blocks of omnichannel, hyperlocal strategies that put customers at the center of everything.
