Tracks Venues

In this session...

Ad Age & DAC Group: Earlier this year, leading global performance marketing agency, DAC, released an exclusive study with Forrester on how to build a truly seamless omnichannel experience—a critical ingredient to success that a staggering 85% of organizations struggle with. DAC joins us at Advertising Week—alongside Ad Age and special guest (x)—to discuss how organizations can lay the building blocks of omnichannel, hyperlocal strategies that put customers at the center of everything.

Presented with


Jenna Watson Senior Vice President, Digital Media DAC Group
David Cost VP of Ecommerce & Digital Marketing Rainbow Shops
John Dioso Editor Ad Age Studio 30

Event Details

Event Type Session

Track  Creative Concepts