In this session...
Audacy’s Executive Vice President, Head of Programming Jeff Sottolano details the evolution of the company's programming strategy following its transformative rebrand in March.
Audacy’s Jeff Sottolano has witnessed the company’s evolution from Entercom following its historic merger with CBS Radio in 2017 firsthand. Today, as Audacy is going through its biggest transformation in company history, Sottolano is in the driver’s seat as he takes the helm as Executive Vice President, Head of Programming for the company’s 230+ iconic broadcast and digital audio brands across the country.
As Audacy expands its capabilities and offerings, Sottolano is ideating new and exclusive features that put the consumer first, wherever and however they are listening. Over the past year, Sottolano has led key company initiatives, including a transformation within its news business, the launch of a new sports betting digital audio network, the inception of hundreds expertly-curated stations on the Audacy app, and more. Join Sottolano as he shares more on Audacy’s innovative programming strategy and what lies ahead in his new role
What You'll Learn from This Session...
- Future of audio programming
- Evolution of various radio formats
- Challenges audio faces in the evolving media landscape
- Tactics to tap consumers in crowded media landscape