In this session...
The way data is used to show people relevant ads is changing, whether it be because of government regulations, or changes by tech companies. This has a large impact on marketers who are looking to reach the right people with relevant messages and can be challenging to navigate. But does privacy need to come at the expense of personalized experiences? Facebook will argue that this is not a zero-sum game and will share thoughts to guide us towards a privacy-first digital ecosystem that preserves advertising performance.
What You'll Learn from This Session...
- Learn about Facebook’s perspective on the future of the digital advertising ecosystem, and the investments they are making to ensure that privacy and personalization online can co-exist
- Understand the type of collaboration that will be required by the industry to re-build how data flows between people and businesses on the internet
- Learn actions that marketers can take now to prepare for the evolving digital advertising ecosystem
