In this session...
The travel industry has endured immense change, altering how we will travel far into the future. However, the travel space remains largely traditional, with legacy brands having yet to transform to satisfy the demands of the new generation of travelers. In this session, hear from Tripadvisor’s Chief Experience and Brand Officer Lindsay Nelson as she discusses the future of travel, Tripadvisor’s recent product innovations and how established brands can undergo business transformation to foster more meaningful experiences.
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The travel industry has endured immense change, causing sizable shifts in consumer expectations and behaviors and altering how we will travel far into the future. However, the travel space remains largely traditional, with legacy brands having yet to transform to satisfy the demands of the new generation of travelers. With increased value on personalization and more opportunities to connect with like-minded individuals through shared experiences, Tripadvisor has spearheaded the industry’s evolution through implementing new business models and expanding its DTC offerings to create an integrated platform that makes us all better travelers.
Join Tripadvisor’s Chief Experience and Brand Officer Lindsay Nelson as she discusses the future of travel, Tripadvisor’s recent product innovations and how established brands can undergo business transformation to convert users into loyalists and foster more meaningful brand experiences.
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What You'll Learn from This Session...
- Discover what the future of travel looks like from an industry leader.
- Learn more about Tripadvisor's new business models and DTC transformation to move the industry forward.
- Understand how brands can transform transactional users into loyal customers through expanded product offerings.
