In this session...
Since joining the brand in 2018, Chief Marketing Officer, Soyoung Kang, has successfully led eos Products into uncharted territories. From being the first beauty brand to adopt a branded hashtag on TikTok, to safely navigating real world activations in a pandemic, to launching on yet another new platform, Triller, eos is ahead of almost every emerging trend in today’s media landscape.
In this session, you will hear from Soyoung Kang alongside Mekanism’s Head of Media, Carrie Dino, and other industry experts as they discuss how consumer consumption is rapidly changing and shaping the media landscape. Join this session for a peek behind the curtain of how eos approaches their media strategy and how to adopt these strategies in your own media ecosystem.
What You'll Learn from This Session...
- How consumer consumption is rapidly changing
- The state of today's media landscape
- How eos approaches their media strategy and how to adapt to your brand