Tracks Venues

In this session...

"New economy" advertisers from Blue Apron to Peloton have surged ahead dramatically during the pandemic, while formerly brick and mortar brands like Pier 1 have reversed course to follow the D2C trend. In this panel, we'll discuss how advertising strategies for digitally native brands work, what challenges remain, and how agencies, media, and technology partners can help D2C brands rise to the obstacles the future holds.

What You'll Learn from This Session...

  1. Learn from D2C leaders
  2. Discover new partnerships
  3. Predict future trends

Presented with


Brad Backenstose Executive Director, New Economy Lead Wavemaker
April Quinn SVP, Group Managing Director R/GA
Samantha Stallard Director of Content and Customer Engagement Winmo

Event Details

Event Type Session