In this session...
Learn how to deploy the same successful strategies that specialty bike company, Aventon, launched to re-invent and grow its brand and establish itself as a market leader. We’ll explore how Aventon adopted a full-funnel marketing approach using first-party data and addressable targeting to deliver relevant, personalized messages across the customer journey. In this session, discover the key strategies you can also use to efficiently drive performance while also growing a premium brand.
What You'll Learn from This Session...
- Learn how to use the power of performance marketing to efficiently and effectively reach new customers and build a brand
- Learn which channels, like video, you should leverage to best reach your target audience across the entire customer journey
- Learn how contextual targeting signals with commerce signals from first-party data can help increase the effectiveness of your marketing campaigns
