In this session...
SSPs helped to develop the programmatic space – but it’s still early days. As the sector continues to rapidly transform, what is the new role SSPs will play in advancing ad tech and how does one of the leading companies see its mission evolving? In this Advertising Week conversation, Jeff Hirsch, Chief Commercial Officer at PubMatic, will speak to the development of the industry, and how PubMatic is helping publishers, advertisers (and consumers) build a better programmatic marketplace.
What You'll Learn from This Session...
- What is the new role SSPs will play in advancing ad tech?
- How does one of the leading companies see its mission evolving?
- Learn how PubMatic is helping publishers, advertisers (and consumers) build a better programmatic marketplace
