Tracks Venues

In this session...

Learn how marketers, publishers, and technology platforms are building monetization strategies for real-time replacement of TV ads on linear TV - to evolve targeting, measurement and AVOD monetization in streaming with the largest screen in the home.

What You'll Learn from This Session...

  1. This is the moment that addressable TV across streaming and linear is finally becoming a reality.
  2. Monetization strategies can be built for real-time replacement of TV ads on linear TV with the use of dynamic ad insertion (DAI).
  3. Expectations for how targeting, measurement, and AVOD monetization will evolve for streaming TV.

Presented with


James Hercher Senior Editor AdExchanger
Meredith Goldman VP, Publisher Ad Solutions Roku
Georgina Thomson Senior Director, Advanced Video Lead, USA OMD
Steve Silvestri Senior Vice President of Advanced Advertising Discovery

Event Details

Event Type Session