In this session...
Learn how marketers, publishers, and technology platforms are building monetization strategies for real-time replacement of TV ads on linear TV - to evolve targeting, measurement and AVOD monetization in streaming with the largest screen in the home.
What You'll Learn from This Session...
- This is the moment that addressable TV across streaming and linear is finally becoming a reality.
- Monetization strategies can be built for real-time replacement of TV ads on linear TV with the use of dynamic ad insertion (DAI).
- Expectations for how targeting, measurement, and AVOD monetization will evolve for streaming TV.
