Tracks Venues

In this session...

As the saying goes, “Every cloud has a silver lining.” In a year void of live events, brands were given the opportunity to rethink how they drive value in music, sports and entertainment sponsorships. This paused moment in time showed the world no longer experiences life solely in person. From augmented reality and emerging platforms to listening capabilities and new metrics, Adam Harter, PepsiCo SVP - Media, Sports & Entertainment, discusses the blended science and art of moving from transactional to memorable experiences.

What You'll Learn from This Session...

  1. How the absence of all live events forever changed the way we think as marketers.
  2. Architecting cultural conversations with deeper impact.
  3. The limitless new virtual world of creative possibilities.

Presented with


Jeremy Goldman Director, eMarketer Briefing Insider Intelligence
Adam Harter SVP - Media, Sports & Entertainment PepsiCo Beverages North America

Event Details

Event Type Session

Track  Creative Concepts