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In this session...

From the distinct crunch in Doritos’ most recent ad campaign to the new suite of branded sounds for oral care brand Colgate, CPG brands are turning their “sound on” when it comes to marketing. This is no passing fad. Learn what you can do to effectively apply the right sound to connect with consumers more deeply, increase memorability and grow sales.

As the body of research and measurable data behind the impact of sound on consumer behavior and brand is growing, so is the adoption of music and sound strategies by everyone from Proctor & Gamble to PepsiCo.

More than a required hummable jingle, CPG brands are now seeking to flex new musical muscles by measuring sonic impact. But how do you home in on the right sound for your brand? Join us for a conversation with Frito-Lay, award-winning sonic branding agency Made Music Studio and audio intelligence platform, Veritonic, on why sound is the new must-have among CPG marketers.
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What You'll Learn from This Session...

  1. In an audio-first world, brands who invest in sonic increase their opportunity to connect with consumers wherever they are.
  2. We now have the ability to measure for audio impact and sonic brand resonance, helping brands create enduring emotional relationships with consumers.
  3. Music and sound are the best ways to connect brand to culture — Doritos elevated this with a bold, disruptive creative concept that effectively reaches consumers across any media platform.

Presented with


James Clarke Sr. Director Digital & Social PepsiCo Foods North America
Danielle Venne EVP, Executive Music Producer + Director of Innovation Made Music Studio
Scott Simonelli Founder and CEO Veritonic
Ruth Gaviria Chief Marketing Officer The Elevate Prize Foundation

Event Details

Event Type Session