In this session...
Fandom is more important than ever, especially as those targeting loyal niche audiences look to carve out their place in an entertainment world increasingly dominated by giant tech and media companies. Those who have tapped into the most tried and true 'armies' and superfans are seeing success in a variety of ways.
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Fandom is more important than ever, especially as those targeting loyal niche audiences look to carve out their place in an entertainment world increasingly dominated by giant tech and media companies. Those who have tapped into the most tried and true 'armies' and superfans are seeing success in a variety of ways. Hear about marketing strategies, the role of tech innovation and social media, and the opportunity for brands from leaders in this space. This panel will include executives from Kiswe, who helped bring the BTS virtual concert “MAP OF THE SOUL ON:E” to nearly a million viewers in 191 countries; KAI Media, who has married exclusive content and live events with merchandise on its hello82 platform to promote K-pop artists in the U.S.; and DMR, which operates successful streaming channels across Asian culture, K-pop, anime, horror and more.
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