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In this session...

How is music being utilized to make impact on some of the most pressing issues of today? Come learn about how the music industry, artists, and agencies are taking unique approaches to harnessing harmony for social good on causes like middle school mental health, immigration and belonging and driving confidence in the COVID vaccine.

What You'll Learn from This Session...

  1. Discover how the power of music is being leveraged to impact some of the most pressing issues of our time.
  2. Understand how insights inspired artists and agencies alike to encourage necessary conversations around mental health, immigration and belonging, and confidence in COVID-19 vaccines.
  3. Learn how all corners of the music industry are coming together to take a unique approach and harness harmony for social good.

Presented with


PJ Pereira Co-Founder and Chief Creative Officer Pereira O'Dell
Jason Apaliski Executive Creative Director Pereira O'Dell
Gabrielle Shirdan SVP, Group Creative Director McCann New York
Michelle Hillman Chief Campaign Development Officer AdCouncil

Event Details

Event Type Great Minds