Tracks Venues

In this session...

Today’s omni-platform world is changing the very nature of advertising, demanding more collaboration among brands and networks than ever before. At the center of the most engaging, cutting-edge content, is a focus on creating lasting relationships with the consumer and viewer. In this session, PepsiCo, FOX Entertainment and Omnicom Media Group discuss the evolution and dedication of their 10-year partnership that has pushed the industry forward and led to 2021’s wildly successful CHERRIES WILD game show.

What You'll Learn from This Session...

  1. How consumer preferences and technology are shifting the paid media landscape.
  2. Moving from sponsorship to partnership to build memorable content, together.
  3. The journey from insight through conceptualization to 360-degree marketing execution.

Presented with


Jeremy Goldman Director, eMarketer Briefing Insider Intelligence
Katie Haniffy Head of Media Strategy & Investment PepsiCo Beverages North America
Nancy Croston Senior Vice President, Integrated Sales & Marketing FOX Entertainment
Treva Thimm Managing Director, Head of Content Omnicom Media Group, Content Collective

Event Details

Event Type Session