In this session...
Today’s omni-platform world is changing the very nature of advertising, demanding more collaboration among brands and networks than ever before. At the center of the most engaging, cutting-edge content, is a focus on creating lasting relationships with the consumer and viewer. In this session, PepsiCo, FOX Entertainment and Omnicom Media Group discuss the evolution and dedication of their 10-year partnership that has pushed the industry forward and led to 2021’s wildly successful CHERRIES WILD game show.
What You'll Learn from This Session...
- How consumer preferences and technology are shifting the paid media landscape.
- Moving from sponsorship to partnership to build memorable content, together.
- The journey from insight through conceptualization to 360-degree marketing execution.
