In this session...
2021 has been a news-filled year for S4Capital with launch of a unitary brand, Media.Monks; a slew of mergers; increased revenue forecasts; and a headcount that’s risen from 2,600 at the end of Q2 2020 to almost 6,000. Sir Martin Sorrell and Wesley ter Haar of Media.Monks and S4Capital will be joined byMeghan Johnson, Global Head of Agency Ecosystem, Consumer Experience at Mondelēz, to deliver insights into the evolution of the agency model and changing consumer expectations.
What You'll Learn from This Session...
- How Media.Monks built its API-inspired organizational structure, designed to ignite collaboration and fuel innovation by connecting its different types of teams: countries, core, client, categories, capabilities and corporate.
- How Mondelez reengineered its global agency ecosystem across creative, media & production.
- How new marketing trends have caused a need for the agency model to evolve and scale to meet the needs of clients and ultimately, consumers.
