Tracks Venues

In this session...

Award shows and tentpole events offer advertisers unique opportunities to build authentic connections with highly engaged and passionate audiences in unprecedented ways. In this session, executives from ViacomCBS will highlight how brands have been able to uniquely leverage the company’s culture-defining tentpole events to amplify their biggest campaigns of the year.

Presented with


Karen Phillips EVP, Convergent Ad Sales ViacomCBS
Louis Carr President, Media Sales, BET Networks ViacomCBS
Linda Rene EVP Primetime Sales, Entertainment Innovation & Partnerships, CBS ViacomCBS
Jeanine Poggi Senior Editor Advertising Age

Event Details

Event Type Session