In this session...
The advertising industry is in a period of hyper-transformation. Privacy, identity and huge shifts in consumer behavior present monumental challenges across the ecosystem. At the same time, new, enabling technologies like AI, 5G and AR present a wide range of new possibilities. What are marketers and tech companies doing to evolve? Are they solving for the future, for the moment or both?
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In this opening session, Jake Moskowitz, Head of the Emodo Institute, will share some of the most durable new ideas in advertising and discuss the new pace, power and definition of advertising innovation.
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What You'll Learn from This Session...
- How the loss of device IDs and shifts in consumer behavior are really affecting addressability and ROI – and how the current underestimation impacts innovation.
- Several examples of the most innovative new ideas for targeting, engagement and accelerating commerce
- The five keys to determining innovation from “non-novation”
