In this session...
The ADVERTISING Club of NY is back with its "Conversations With..." series! This series provides an opportunity for our Young Professionals (30 and under) to interview top executives on their career journeys while also discussing relevant cultural/industry moments.
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With programmatic advertising set for a cookieless future, how brands can target customers and measure ROI successfully is in the spotlight. We’ll tackle everything you need to know right now about the future of programmatic, data and identity.
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What You'll Learn from This Session...
- Pivots in the Programmatic Space
- Changes to Data and Identity
- Targeting Consumers and Best Practices
