In this session...
We live in a world where customers are longing to find meaning in the things they buy or consume. They expect brands to take a stand about burning issues and stand behind their promises. Empty words and small gestures are just not enough any more.
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In this discussion, we'll discuss why being purpose driven for companies is no longer a "nice to have." We'll talk about where this comes from and why activism from brands is so important to driving brand evangelism amongst consumers.
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