Tracks Venues

In this session...

It's critically important as you navigate digital acceleration, full of challenges and opportunity, that you implement strategies that strengthen your most valuable asset - your customer relationships.

Microsoft Advertising wants to help you lay a stronger foundation for your digital acceleration with a vision for improving your customer experience that puts you in control of your customer relationship.

Hear from White Shark Media on how they have transformed their business through data to better serve their clients.

What You'll Learn from This Session...

  1. How to create a more holistic customer journey, connecting all touchpoints
  2. How to activate on the data through advertising and targeting that gets results
  3. How leading with trust and purpose increases brand love and loyalty

Presented with


Francisco Lacayo VP of Partnerships White Shark Media
Tina Eskridge Marketing Excellence Lead Microsoft

Event Details

Event Type Session

Track  Ideas & Innovation