In this session...
As viewers shift to TV streaming, marketers are shifting beyond the traditional TV ad. Hear about this unique opportunity from executives who are using branded content to reach audiences at scale.
What You'll Learn from This Session...
- TV streaming is now mainstream with 86% of US households now streaming.
- Marketers are beginning to shift beyond the 30-second ad.
- Creative branded content developed with the help of in-house teams reaches consumers in ways that traditional TV can’t.
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