In this session...
Many companies are looking to in-house some, or all, of their media operations for a number of reasons. Often billed as easy-to-implement by outside consultants, reality quickly sets in, and companies often hit a wall given the complexity of the ecosystem and interdepartmental challenges. Having advised and worked with numerous companies regarding in-housing media operations, Matterkind shares some of the best practices, operating principles and tactics that the most successful in-house companies have employed.
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Many companies are looking to in-house a portion of or all of their media operations for a number of reasons, i.e., more control or better transparency. Often billed as relatively easy to implement by outside consultants, reality quickly sets in, and companies often hit a wall given the complexity of the ecosystem and interdepartmental challenges. Having advised and worked with numerous companies that have or are on the journey to in-housing media operations, Matterkind shares some of the best practices, operating principles and tactics that the most successful in-house companies have employed.
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What You'll Learn from This Session...
- Alignment between functional teams and operational strategy is critical to success
- It will take longer than you anticipate, so don’t bite off more than you can chew
- In-housing isn’t an all or nothing proposition
