Tracks Venues

In this session...

Mobile remains one of the most important channels for advertisers to connect with engaged audiences - but privacy changes have impacted the whole digital ecosystem, and the concept of addressability is changing. New identity solutions and attribution models are coming to market; first party data and targeting are being used in different ways. In this session, hosted by Twitter's MoPub, we'll dive into what advertisers need to understand today to prepare for tomorrow's addressability options.

What You'll Learn from This Session...

  1. The current state of addressability in the mobile ecosystem (& what do we mean by addressability in the current world)
  2. First party data usage and targeting options key for mobile advertisers to understand
  3. New identity solutions and attribution models for mobile
  4. Understanding Unified ID

Presented with


Meagan Martino Lead, US Agencies & Advertisers MoPub (a Twitter company)
Kayleen Ohneck Director, Verified Data & Technology Publicis Media
Stacy Kim Sr. Director, Inventory Partnerships The Trade Desk

Event Details

Event Type Session