In this session...
Programmatic media is at an inflection point. Agencies are creating new partnerships to shape a consumer-centric future. Retailers with trusted loyalty programs are important in the new programmatic landscape. The worlds of programmatic media and retail data are coming together. Join Kroger Precision Marketing and Publicis Groupe to explore innovation within the programmatic space. Discover retail media’s enhanced programmatic capabilities to reduce ad waste, measure sales impact, and protect consumer privacy.
What You'll Learn from This Session...
- Understand how programmatic media and retail data are evolving to meet the needs of a consumer-centric future
- Learn how retail data can be optimized to maximize efficiency in the programmatic space
- Discover how Kroger Precision Marketing partners with agencies to enhance data accessibility
