In this session...
In this session, leaders in this sustainability look to shift the needle on what it means to allow people to have choice but still maintain sustainable discovery of products and services. Sustainable advertising starts with the infrastructure the ad platforms are run on. They need to be run with partners that are making a positive contribution beyond net zero and have pledges to support the removal of carbon. The session will explore learnings from a recent research study iProspect and Microsoft Advertising.
What You'll Learn from This Session...
- Sustainable Advertising is the front facing aspect
- Learnings form research study
- How to maintain sustainable discovery of products and services
