In this session...
The TV industry’s reliance on a single currency has held back ROI-focused measurement & (currency) metrics within the TV sector. As growth across streaming continues to fragment audiences further, advertisers are calling for more transparency and inter-measurability across the TV ecosystem. Hear from experts across the ecosystem on the shift to multiple currencies and how the overdue upheaval of the single currency model will shape the future of advertising.
What You'll Learn from This Session...
- Opportunities with identity-based, omnichannel measurement to create transparency and interoperability that can improve the experience for all
- Why walled gardens within the TV/Video ecosystem may not be in the best interests of the viewers or the marketers
- What steps the industry needs to take to move to a multi-currency model
